Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library

• Main Author: Teresa Cristina Oliveira Peres
• Format: Article
• Language: English
• Published: Universidade Estadual de Campinas 2012-01-01
• Series: RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação
• Subjects: Organizational climate. Endomarketing. Libraries (human resources).
• Online Access: https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1907

This paper aims to propose improvements in a public university library from an organizational climateb survey, carried out in order to identify its weaknesses, expectations and aspirations, seeking an understanding of the internal relations and a survey of the needs. The direct interference of human activities that involve interaction with the customer increase business investments through plans and structures that aim to approach and motivate him, according to the goals that sets the organization. The results obtained in the research contributed to the creation of an Internal Endomarketing Program that can direct the administration of the library in search of improvements of environmental relations as well as the relations of internal customers vs. external customers.