Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library
This paper aims to propose improvements in a public university library from an organizational climateb survey, carried out in order to identify its weaknesses, expectations and aspirations, seeking an understanding of the internal relations and a survey of the needs. The direct interference of huma...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Campinas
2012-01-01
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| Series: | RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação |
| Subjects: | |
| Online Access: | https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1907 |