The Effects of Consumer Innovativeness and Market Mavenism on Intention to Visit Expo 2025
This study aims to clarify how personal characteristics influence the intention to visit Expo 2025 in Osaka, Japan. Specifically, this study focuses on the concepts of consumer innovativeness and market mavenism, which are related to cutting-edge consumers, as the world Expo is an event where people...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2021-07-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | https://marketing.expertjournals.com/23446773-903/ |