Is there Need for more Transparency and Efficiency in Cause-related Marketing?

Is there Need for more Transparency and Efficiency in Cause-related Marketing?

<p class="03Abstract" style="margin: 0cm 0cm 12pt;"><span lang="EN-GB"><span style="font-family: Calibri; font-size: x-small;">The popularity of ethical consumption increases. This has motivated firms to increasingly implement Cause-related M...

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Bibliographic Details
Main Authors: Nina Langen, Carola Grebitus, Monika Hartmann
Format: Article
Language:English
Published: CentMa 2011-02-01
Series:International Journal on Food System Dynamics
Subjects:
cause-related marketing
transparent labelling
donations efficiency
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/106

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