Is there Need for more Transparency and Efficiency in Cause-related Marketing?
<p class="03Abstract" style="margin: 0cm 0cm 12pt;"><span lang="EN-GB"><span style="font-family: Calibri; font-size: x-small;">The popularity of ethical consumption increases. This has motivated firms to increasingly implement Cause-related M...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CentMa
2011-02-01
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| Series: | International Journal on Food System Dynamics |
| Subjects: | |
| Online Access: | http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/106 |