Comunicación Empresarial: necesidad y deber social

The Social Responsibility of Entrepreneurial Communication is, in first place, a necessity, a duty, and a permanent social dialogue. In second place, it helps directly to create society by acting responsibly and through its communication processes which “put in common”. With the direct help of unive...

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Bibliographic Details
Main Author: Fernando Martín Martín
Format: Article
Language:Spanish
Published: Universidad Complutense de Madrid 2008-01-01
Series:Mediaciones Sociales
Subjects:
Online Access:http://revistas.ucm.es/index.php/MESO/article/view/22520