Mozart Effect in Musical Fit? A Commentary on Yeoh & North
Musical fit, the congruence between music and product leading to improved response, is presented as an explanation of differences in recall of food items from two cultures. Musical fit predicts that, in this case, more Indian food items would be recalled when Indian music was playing, and more Malay...
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| Format: | Article |
| Language: | English |
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The Ohio State University Libraries
2010-04-01
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| Series: | Empirical Musicology Review |
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| Online Access: | https://kb.osu.edu/dspace/handle/1811/45169 |