Fairness and Efficiency in Online Advertising Mechanisms
Online advertising often involves targeting ads to certain types of consumers where ads are commonly sold by generalized second price auctions. However, such an auction or mechanism could be considered unfair if similar consumers are consistently shown different ads or consistently receive different...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-04-01
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| Series: | Games |
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| Online Access: | https://www.mdpi.com/2073-4336/12/2/36 |