The features and factors influencing the effectiveness of advertising activities and TV companies of Sughd region of the Republic of Tajikistan

The essence of television advertising has been considered and the main factors, that can affect the efficiency of advertising activities of companies, have been identified. During the study, the rating of TV companies operating in the Sughd region of the Republic of Tajikistan has been determined, i...

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Bibliographic Details
Main Authors: A. A. Urunov, M. X. Kosimova
Format: Article
Language:Russian
Published: State University of Management 2020-04-01
Series:Управление
Subjects:
Online Access:https://upravlenie.guu.ru/jour/article/view/288