WHAT SPORT MANAGEMENT CAN NOT DO WITHOUT? “Public relations”
The paper discusses about the necessity of use of contemporary communication methods, which primarily reflects in public relations (PR activities) as one of key activities for successful management practice in global, likewise in special attention to the sport.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2010-03-01
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| Series: | Sport Mont |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Mart_2010_Acimovic_127-129.pdf |