CROSS-SELLING AND UP-SELLING IN A BANK
Increasing competition on the banking market, as well as the desire to achieve maximum profits, means that banks are increasingly looking for methods that will allow them to increase sales. One of them turned out to be sales techniques such as cross selling and up selling, which undoubtedly increase...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2019-05-01
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| Series: | Copernican Journal of Finance & Accounting |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/CJFA/article/view/20424 |