PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR), KUALITAS MEREK DAN REPUTASI CSR TERHADAP PREFERENSI MEREK
The purpose of this study was to determine the influence of Corporate Social Responsibility, CSR brand quality and reputation of the brand preference in the International Tbk PT.Astra-Honda in Denpasar. This research was conducted at the International Tbk PT.Astra-Honda in Denpasar. Data collection...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-11-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/24580 |