PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR), KUALITAS MEREK DAN REPUTASI CSR TERHADAP PREFERENSI MEREK

PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR), KUALITAS MEREK DAN REPUTASI CSR TERHADAP PREFERENSI MEREK

The purpose of this study was to determine the influence of Corporate Social Responsibility, CSR brand quality and reputation of the brand preference in the International Tbk PT.Astra-Honda in Denpasar. This research was conducted at the International Tbk PT.Astra-Honda in Denpasar. Data collection...

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Bibliographic Details
Main Authors: Wahyu Langgeng Prastyo, Km. Agus Satria Pramudana
Format: Article
Language:English
Published: Universitas Udayana 2016-11-01
Series:E-Jurnal Manajemen
Subjects:
Brand Preferences, Corporate Social Responsibility Program, Brand Quality, Reputation CSR
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/24580

Internet

https://ojs.unud.ac.id/index.php/Manajemen/article/view/24580

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