BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positiv...
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| Format: | Article |
| Language: | English |
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Trakia University
2019-10-01
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| Series: | Trakia Journal of Sciences |
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| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2017,%202019,%20Supplement%201,%20Series%20Social%20Sciences/3/za%20pe4at/93.pdf |