Developing a Professional Training Model for Marketing Professionals on the Basis of the Competence Approach

The article is aimed at researching the current requirements of the labor market for marketing specialists, the scientific-methodical aspects of the formation of professional competences of the higher education applicants in the specialty of «Marketing» and the development on this basis of a model o...

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Bibliographic Details
Main Authors: Ivanenko Larysa M., Boienko Olena Yu.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-05-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2020-5_0-pages-492_502.pdf