The Effects of Verbal and Non-Verbal Features on the Reception of DRTV Commercials
Analyses of consumer response are important for successful advertising as they help advertisers to find new, original and successful ways of persuasion. Successful advertisements have to boost the product’s benefits but they also have to appeal to consumers’ emotions. In TV advertisements, this is d...
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| Format: | Article |
| Language: | English |
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Znanstvena založba Filozofske fakultete Univerze v Ljubljani (Ljubljana University Press, Faculty of Arts)
2016-12-01
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| Series: | ELOPE |
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| Online Access: | https://revije.ff.uni-lj.si/elope/article/view/7105 |