Developing a Framework of Causes and Consequences of Hatred for Iranian Product Brands
<strong>Objective</strong> <br />It is important to understand why consumers do not like some brands or even cultivate a sense of hatred for them, because consumers usually tend to evaluate negative information about brands than positive information. The phenomenon of hatred of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_75936_9dbb0712fa7e905dd2b182502fd8e67d.pdf |