The effect of social media influencer attributes towards pro-environmental intention
The advertising preferences have changed, putting massive pressure on marketers to bring forward impactful advertising sources. In a previous study, the endorsers such as social media influencers were found to be the most effective strategy at this time. Relatively, the endorsers' attributes, n...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ICI Publishing House
2021-03-01
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| Series: | Revista Română de Informatică și Automatică |
| Subjects: | |
| Online Access: | https://rria.ici.ro/wp-content/uploads/2021/03/art._Awang_Annuar_Gisip.pdf |