ADVERTISING COMMUNICATION IN THE DISCOURSE OF NEOMARXISTS, STRUCTURALISTS AND POST-STRUCTURES
The article discusses the main approaches to the study of advertising communication, expressed in the works of philosophical schools of the XX century. The purpose of the work is to analyze advertising communication in the discourse of neo-Marxists, structuralists and post-structuralists. The analys...
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| Format: | Article |
| Language: | English |
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Scientia Publishing House
2019-06-01
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| Series: | Juvenis Scientia |
| Subjects: |