Information and code barriers of advertising text: is mutual understanding in the big city achievable? (based on outdoor advertising in Moscow)
The article discusses the barriers — information and code — resulting in the perception of advertising discourse. The texts of outdoor advertising in Moscow are analyzed. It is concluded that the causes of barriers arising from polikode nature of such texts.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
|
| Series: | Polylinguality and Transcultural Practices |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/2103/1576 |