The Effect of Media Literacy on digital Ads

Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the consumer point of view, advertising literacy...

Full description

Bibliographic Details
Main Authors: Sahar Sayed Ismail, Najwa Yahya Al-Adawi, Rania Farouk Abdel Azim
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2021-01-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_128156.html