Measuring and Meeting Service Quality in Professional Accounting Services
The objective of this paper is to assess the service quality of management advisory services offered by accounting firms in Malaysia. The SERVQUAL technique is used to identify the gap between the expectations and perceptions of customers on the actual service received. The quality function deployme...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaya
2009-12-01
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| Series: | Asian Journal of Accounting Perspectives |
| Subjects: | |
| Online Access: | https://ajap.um.edu.my/article/view/13303 |