Effects of international marketing environments on entrepreneurship development
Abstract Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2018-09-01
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| Series: | Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s13731-018-0093-4 |