Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram
Objective: The present study aimed to identify and to investigate different types of favorable and unfavorable relationships between consumers and brand communities on Instagram. Methods: In this research a multi-case study approach has been adopted in which the cases were 8 participants who followe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_67126_8622ec68e5742e747bc98a449f1b2758.pdf |