Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands

Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands

Given that the market is becoming more competitive, it is imperative to understand what influences purchasing decisions of global consumers as consumer trends change regarding botanic cosmetics for anti-aging, maintaining appearance and skin health. This study considers and examines susceptibility t...

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Bibliographic Details
Main Authors: Jae Kwang Hwang, Eun-Jung Kim, Sae-Mi Lee, Yong-Ki Lee
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Sustainability
Subjects:
SGCC
emotional commitment
behavioral commitment
loyalty
purchase experience
Online Access:https://www.mdpi.com/2071-1050/13/2/892

Internet

https://www.mdpi.com/2071-1050/13/2/892

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