Analisis Industri pada Ritel Convenience Store: Kasus 7-Eleven (Sevel)

7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With the rising middle classes in Indonesia, 7-Eleven becomes a luxurious place for hangin...

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Bibliographic Details
Main Authors: Son Wandrial, Enggal Sriwardiningsih
Format: Article
Language:English
Published: Bina Nusantara University 2013-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1169