Marketing management in culture and arts
The paths of economics and arts have long crossed and so established a relationship grows increasingly intensive and important for both parties; hence, the awareness of the need for a scientific management of business is ever more present not only in economic but also in cultural activities. The pri...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711704224R.pdf |