Public Perception on Reputation and Its Influence on Decision Making

This paper will particularly discuss the sector of shopping centres. Drawing on calculated values for each of shopping centres, perceptual maps are designed that can be of great help for investors to decide about the most appropriate shopping centre they should invest thei...

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Bibliographic Details
Main Author: Rejla Bozdo
Format: Article
Language:deu
Published: DOBA Business School Maribor 2020-11-01
Series:Mednarodno Inovativno Poslovanje
Subjects:
Online Access:https://journal.doba.si/OJS/index.php/jimb/article/view/JIBM.2020.12.2.7.70-78/225