A Multimodal Discourse Analysis of the Interpersonal Meaning of a Television Advertisement in Indonesia

ABSTRACT This article attempts to investigate and explore the interpersonal meaning of YOU C1000 on Indonesian television advertisements. This study was conducted qualitatively using case study to check how different semiotic and modes such as music, sound, speech, color, action, and image work tog...

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Bibliographic Details
Main Authors: Didin Nuruddin Hidayat, Abrizal A, Alek A
Format: Article
Language:English
Published: Universitas Islam Negeri Syarif Hidayatullah Jakarta 2019-04-01
Series:IJEE (Indonesian Journal of English Education)
Subjects:
Online Access:http://journal.uinjkt.ac.id/index.php/ijee/article/view/11188