An Empirical Evidence Study of Consumer Perception and Socioeconomic Profiles for Digital Stores in Vietnam

An Empirical Evidence Study of Consumer Perception and Socioeconomic Profiles for Digital Stores in Vietnam

Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy of the ASEAN region, so it is a relevant and contemporary study to know the perceptual thought and socioeconomic profiles of customers. Since there is a lack of independent study in this area, the relationships...

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Bibliographic Details
Main Authors: Sonia Singh, Subhra Mondal, Lata Bajpai Singh, Kalyan Kumar Sahoo, Subhankar Das
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Sustainability
Subjects:
digital stores
vietnam
digital customer loyalty and satisfaction
digital store image
digital socioeconomic profile
efa
cfa
parallel analysis
bi-factor model
Online Access:https://www.mdpi.com/2071-1050/12/5/1716

Internet

https://www.mdpi.com/2071-1050/12/5/1716

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