PENGARUH EKSPEKTASI DAN KOMPLEKSITAS INFORMASI TERHADAP IKLAN PADA KETERLIBATAN, SIKAP TERHADAP IKLAN DAN MEREK DENGAN NEED FOR COGNITION SEBAGAI PEMODERASI
<p>This study focused on consumer attitudes towards advertising. Many factors influenced consumer attitudes toward advertisement. This study explored the influence of two factors: consumer visual expectation and complexity of message delivery. 120 respondents have been involved and ANOVA has b...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2009-12-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | http://journal.uii.ac.id/index.php/JSB/article/view/3989 |