MARKETING MIX AND CORPORATE SOCIAL RESPONSABILITY IN AUTOMOTIVE INDUSTRY – CASE STUDY: MAZDA MOTOR CORPORATION
t In the automotive industry - a highly competitive environment in which is difficult to gain substantial competitive advantages- it has become harder to differentiate from the rest of the competitors. In order to scientifically manage the customer’s needs, a compnay should carry out a rigorous m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2021-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2021-01/30_Catana.pdf |