Analysis of consumer behavior formation models under the influence of marketing communication environment of the enterprise
The object of research is the influence of the marketing communication environment of the enterprise on the model of formation of consumer behavior. The study of this influence in today's conditions is becoming increasingly promising and is due, first of all, to the increasing role of marketing...
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| Format: | Article |
| Language: | English |
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PC Technology Center
2019-12-01
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| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
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| Online Access: | http://journals.uran.ua/tarp/article/view/198534 |