Marketing Innovation on Personal Electronic Products
In this dynamic era, to keep up with the trends on the market, companies should be able to make innovations. The word “innovation” among electronic companies in people’s minds is usually associated with technological aspects of the products. Meanwhile, there is also another aspect of innovation that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2016-06-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/1894 |