La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement
This article begins by reminding the reader that media celebrity began with early Hollywood as a promotional strategy. The author then hypothesizes that the media representation of famous people as media celebrities was (and is) considered to be not so much journalistic truth as the result of a dive...
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| Format: | Article |
| Language: | fra |
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Université Laval
2009-04-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/1284 |
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doaj-7096779fb7d14c419a0592707d85e540 |
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Article |
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doaj-7096779fb7d14c419a0592707d85e5402021-09-20T06:35:48ZfraUniversité LavalCommunication1189-37881920-73442009-04-0127110512310.4000/communication.1284La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissementUrsula Ganz-BlaettlerThis article begins by reminding the reader that media celebrity began with early Hollywood as a promotional strategy. The author then hypothesizes that the media representation of famous people as media celebrities was (and is) considered to be not so much journalistic truth as the result of a diverse mixture of popular stories and creative branding strategies. Media reports on celebrities are all the more enticing because of the inherent ambiguity of these stories, which are often left unchecked.http://journals.openedition.org/communication/1284people journalismhistorycelebritycinemapopular narrativebranding |
| collection |
DOAJ |
| language |
fra |
| format |
Article |
| sources |
DOAJ |
| author |
Ursula Ganz-Blaettler |
| spellingShingle |
Ursula Ganz-Blaettler La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement Communication people journalism history celebrity cinema popular narrative branding |
| author_facet |
Ursula Ganz-Blaettler |
| author_sort |
Ursula Ganz-Blaettler |
| title |
La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement |
| title_short |
La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement |
| title_full |
La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement |
| title_fullStr |
La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement |
| title_full_unstemmed |
La mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement |
| title_sort |
la mise en scène et la mise en série du personnage people, ou la poursuite d’une alliance fructueuse entre marketing et divertissement |
| publisher |
Université Laval |
| series |
Communication |
| issn |
1189-3788 1920-7344 |
| publishDate |
2009-04-01 |
| description |
This article begins by reminding the reader that media celebrity began with early Hollywood as a promotional strategy. The author then hypothesizes that the media representation of famous people as media celebrities was (and is) considered to be not so much journalistic truth as the result of a diverse mixture of popular stories and creative branding strategies. Media reports on celebrities are all the more enticing because of the inherent ambiguity of these stories, which are often left unchecked. |
| topic |
people journalism history celebrity cinema popular narrative branding |
| url |
http://journals.openedition.org/communication/1284 |
| work_keys_str_mv |
AT ursulaganzblaettler lamiseensceneetlamiseenseriedupersonnagepeopleoulapoursuitedunealliancefructueuseentremarketingetdivertissement |
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1717374786978447360 |