PENGARUH TANGGAPAN KONSUMEN TERHADAP RITEL MODERN BARU 2010 DI KOTA SEMARANG TERHADAP PERUBAHAN PERILAKU PEMBELIAN (Studi Perempuan Pekerja di Semarang)

This study aims to analysis responses women workers in new retail presence in the city of Semarang. The type of data used are primary data using questionnaire data collection method that guided the interviews. As for the data analysis techniques, for the shopping habits of respondents before the new...

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Bibliographic Details
Main Authors: Michelle Indriyanti Supatra, Berta Bekti Retnawati
Format: Article
Language:English
Published: Muhammadiyah University Press 2010-12-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/1306