FROM THE JOURNALISTIC TO THE PUBLICITY: A COMPARISON BETWEEN DISCURSIVE PRACTICALS
The media in general, many times, are described as manipulative and creative of values and beliefs. Thinking in this way, one forgets that the speeches broadcasted for it are only reproduced, that is, in the mass media saying it always has the return of to the already-said that is constituent of the...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2010-04-01
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| Series: | Travessias |
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| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/3578 |