Process of formation and implementation of polygraphic enterprises’ marketing innovation policy
The paper proves that the marketing innovative policy of the enterprise promotes the interaction of scientific and technical, marketing, production, social, organizational and economic activities in the process of creation and implementation of innovations. It is a set of goals, principles, methods,...
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| Format: | Article |
| Language: | Ukrainian |
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Zhytomyr State Technological University
2019-03-01
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| Series: | Вісник Житомирського державного технологічного університету: Серія: економіка, управління та адміністрування |
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| Online Access: | http://ven.ztu.edu.ua/article/view/163252/162757 |