Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment

Abstract Among foods with credence attributes, food with “natural” components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18–35 years old) consumers’ interest and willingness to pay for chewing gums ha...

Full description

Bibliographic Details
Main Authors:	Giuseppina Migliore, Massimiliano Borrello, Alessia Lombardi, Giorgio Schifani
Format:	Article
Language:	English
Published:	SpringerOpen 2018-11-01
Series:	Agricultural and Food Economics
Subjects:	Credence attributes Chewing gum BDM Willingness to pay Information effect
Online Access:	http://link.springer.com/article/10.1186/s40100-018-0117-1

id	doaj-7017756ff8294ed9a4fd2875a84159b4
record_format	Article
spelling	doaj-7017756ff8294ed9a4fd2875a84159b42020-11-25T01:50:11ZengSpringerOpenAgricultural and Food Economics2193-75322018-11-016111010.1186/s40100-018-0117-1Consumers’ willingness to pay for natural food: evidence from an artefactual field experimentGiuseppina Migliore0Massimiliano Borrello1Alessia Lombardi2Giorgio Schifani3Department of Agricultural, Food and Forest Sciences, Università degli Studi di PalermoDepartment of Agriculture, Università degli Studi di Napoli Federico IIDepartment of Agriculture, Università degli Studi di Napoli Federico IIDepartment of Agricultural, Food and Forest Sciences, Università degli Studi di PalermoAbstract Among foods with credence attributes, food with “natural” components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18–35 years old) consumers’ interest and willingness to pay for chewing gums having the natural attribute. Our analysis shows that over 68% of consumers are interested in the natural attribute and are willing to pay a price premium. We also find that consumers’ higher age and interest in the environment have significant impacts on consumers’ preferences for the natural attribute.http://link.springer.com/article/10.1186/s40100-018-0117-1Credence attributesChewing gumBDMWillingness to payInformation effect
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Giuseppina Migliore Massimiliano Borrello Alessia Lombardi Giorgio Schifani
spellingShingle	Giuseppina Migliore Massimiliano Borrello Alessia Lombardi Giorgio Schifani Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment Agricultural and Food Economics Credence attributes Chewing gum BDM Willingness to pay Information effect
author_facet	Giuseppina Migliore Massimiliano Borrello Alessia Lombardi Giorgio Schifani
author_sort	Giuseppina Migliore
title	Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment
title_short	Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment
title_full	Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment
title_fullStr	Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment
title_full_unstemmed	Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment
title_sort	consumers’ willingness to pay for natural food: evidence from an artefactual field experiment
publisher	SpringerOpen
series	Agricultural and Food Economics
issn	2193-7532
publishDate	2018-11-01
description	Abstract Among foods with credence attributes, food with “natural” components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18–35 years old) consumers’ interest and willingness to pay for chewing gums having the natural attribute. Our analysis shows that over 68% of consumers are interested in the natural attribute and are willing to pay a price premium. We also find that consumers’ higher age and interest in the environment have significant impacts on consumers’ preferences for the natural attribute.
topic	Credence attributes Chewing gum BDM Willingness to pay Information effect
url	http://link.springer.com/article/10.1186/s40100-018-0117-1
work_keys_str_mv	AT giuseppinamigliore consumerswillingnesstopayfornaturalfoodevidencefromanartefactualfieldexperiment AT massimilianoborrello consumerswillingnesstopayfornaturalfoodevidencefromanartefactualfieldexperiment AT alessialombardi consumerswillingnesstopayfornaturalfoodevidencefromanartefactualfieldexperiment AT giorgioschifani consumerswillingnesstopayfornaturalfoodevidencefromanartefactualfieldexperiment
_version_	1725003228493381632

Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment

Similar Items