Using Social Marketing Principles to Understand an Extension Audience’s Landscape Water Conservation Practices

A substantial amount of water is applied to Florida landscapes, and encouraging water conservation through irrigation practices has been identified as a priority programming area where there is great opportunity to positively affect the state’s water resources. Florida Extension addresses this prior...

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Bibliographic Details
Main Authors: Laura A. Warner, William L. Schall
Format: Article
Language:English
Published: Mississippi State University 2015-02-01
Series:Journal of Human Sciences and Extension
Subjects:
Online Access:http://media.wix.com/ugd/c8fe6e_bc167de42310421da5f8fa20aff42b85.pdf