Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior
The purpose of this study was to investigate the factors affecting consumer purchasing behavior through the role of mediating customer preferences based on the theory of planned behavior in the customers of Saipa Automobile Company. The statistical population of this research was customers of Saipa...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2020-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61187_ac81be0445001d8fadd30b7fe73fe25a.pdf |