Influencing behavioral change by customer engagement amongst youth
Sonal SinghMarketing and Management Department, Macquarie University, Sydney, New South Wales, AustraliaAbstract: It is widely accepted that many social and health problems have underlying behavioral causes. Because these problems are rooted in human behavior, solutions to deal with them also lie in...
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| Format: | Article |
| Language: | English |
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Dove Medical Press
2011-12-01
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| Series: | Adolescent Health, Medicine and Therapeutics |
| Online Access: | http://www.dovepress.com/influencing-behavioral-change-by-customer-engagement-amongst-youth-a8899 |