The Research of Customer Switching Behavior at Some Leasing Companies

<p>The goals of this research was to examine and analyze the impact of price, service quality, effective advertising competition, involuntary factors, distance to customer switching behavior. This research was expected to benefit the some leasing companies in Indonesia (PT. FIF, PT. ADMF, Tbk,...

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Bibliographic Details
Main Authors: Willy Arafah, Thoby Mutis
Format: Article
Language:English
Published: EconJournals 2018-02-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/6165