"Look at Me, I'm Buying Organic": The Effects of Social Pressure on Organic Food Purchases
We investigate whether consumers purchase organic foods to demonstrate social status to others. Subjects were asked to choose among organic and nonorganic milk and apples in a control group and treatments in which (i) an image of another person's eyes was displayed, (ii) responses appeared to n...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2018-09-01
|
| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/276500 |