The Role of Weak Ties in Diversification Strategy

This study provides an analysis of the successful diversification process from the perspective of “weak ties.” Weak ties bring about new knowledge that does not overlap existing knowledge and are therefore useful to firms entering new markets. This study analyzes the diversification process using th...

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Bibliographic Details
Main Author: Hideko KONO
Format: Article
Language:English
Published: Global Business Research Center 2016-04-01
Series:Annals of Business Administrative Science
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/abas/15/3/15_0160309a/_pdf/-char/en

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