CITY BRANDING : SEBUAH TINJAUAN METODOLOGIS DENGAN PENDEKATAN ELABORATIF, PRAKTIS, DAN ILMIAH
City branding is a one way to establish the city competitiveness, and currently, the main focus and the most pressing needs. The need for a regional/city brand, will make the the region has a strong positioning, especially in the field of global tourism. With elaborative approach to the theories of...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Malang
2019-09-01
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| Series: | JADECS (Journal of Art, Design, Art Education and Culture Studies) |
| Online Access: | http://journal2.um.ac.id/index.php/dart/article/view/183 |