Selected indicators for evaluating the effectiveness of marketing communication
The issue of the evaluation of marketing activity in each institution most often refers to marketing communications and therefore promotional activities of the company. Whereas measuring the effectiveness of marketing communications results, we can use many tools-indicators, the use of which will tr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2015-06-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/selected-indicators-for-evaluating-the-effectiveness-of-marketing-communication/ |