Design management and organizational culture: diagnosis of an upholstery microenterprise
The development of an organizational culture focused on design is a differentiation strategy for companies. Thus, this paper proposes to arrange an organizational culture for an upholstery microenterprise as a means to identify strengths and weaknesses for the implementation of the design management...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina (UEL)
2019-12-01
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| Series: | Projetica |
| Subjects: | |
| Online Access: | http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/31947 |