A New Model for Customer Equity
In this study, the fundamental model of customer equity is studied and an alternative model is tested where attitudinal and behavioral customer loyalty are treated as two additional individual components of customer equity. In gathering required data, survey method is used with 377 respondents ba...
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| Format: | Article |
| Language: | English |
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Isarder
2017-12-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | https://isarder.org/2017/vol.9_issue.4_article31_full_text.pdf |