Consumers’ Purchasing Decisions for Confectionery and Savoury Snack Food Items on and off Promotion
Food retail outlets, by making food accessible, available and affordable, contribute significantly to consumers’ food choices, including snack food choices, and ultimately their longer-term health status. Therefore, the food retail environment may represent an opportune place to harness marketing po...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dublin Business School
2020-03-01
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| Series: | DBS Business Review |
| Subjects: | |
| Online Access: | https://dbsbusinessreview.ie/index.php/journal/article/view/61 |